![]() And, since ad blockers have been refining their techniques for evading detection for quite some time, it’s unlikely that YouTube could enforce a blanket ban without a resistance from ad blockers, and a strong resistance at that. Ad blockers and YouTube will be locked in a perpetual game of cat and mouse, trying to outsmart each other. ![]() ![]() If YouTube decides to make the ban on ad blockers part of its standard policy, then users should brace themselves for some turbulence. YouTube will undoubtedly be monitoring the reaction to the “experiment,” and if it sees a mass exodus, especially of casual viewers unwilling to shell out $11.99 a month, it may want to stop the experiment in its tracks.īut if YouTube goes ahead with the ad blocking ban, here’s our quick analysis of where it might lead and what to expect next. The end of ad blocking on YouTube?įirst, it’s unclear yet whether this new policy, which is already ruffling feathers online and, if we’re going to bet, is set to be extremely unpopular with users, is going to stick. The Google-owned platform is no stranger to experiments that it aborted mid-flight (including that ignominious one when it forced users to watch 10 unskippable ads in one go). The test appears to be very limited so far, and it’s unclear if YouTube will expand it to include more users. The test first came to light when users on Reddit spotted a popup message from YouTube that read “Ad blockers are not allowed on YouTube.” The message explained that ads support the creators on YouTube and recommended users to enroll in YouTube Premium ($11.99 a month) so that creators “could still get paid from your subscriptions.” YouTube admitted that it’s been testing a new policy where it asks users to either disable their ad blockers or pay for YouTube Premium to watch videos without ads.
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